1. Who We Are

This website is operated by Specifics AI Ltd  a UK-based accountancy firm. Our registered office is located at:
Unit  Cilmedw Way Llangollen LLAG
 

We are committed to protecting your privacy and handling your personal data with transparency and integrity.

2. What Data We Collect

We may collect and process the following information:

- Identity & Contact Data – such as your name, email address, phone number, and business name.
- Financial Data – information related to your accounts and financial records (when engaging our services).
- Technical Data – such as IP address, browser type, operating system, and website usage details.
- Marketing & Communications Data – preferences in receiving communications from us.

3. How We Collect Your Data

We collect data in the following ways:
- Through our website contact forms
- When you email or call us directly
- When you engage us for services
- Through analytics tools (e.g., Google Analytics)

4. How We Use Your Data

We use your personal data to:
- Provide and manage our accountancy services
- Respond to enquiries or contact requests
- Send administrative communications
- Comply with legal or regulatory obligations
- Improve our website and service offerings

We will never sell your data and only share it when required for service delivery or legal compliance.

5. Lawful Basis for Processing

We process your data under the following lawful bases:
- Contractual necessity – to perform a contract with you
- Legal obligation – to meet regulatory or legal requirements
- Legitimate interests – to operate and improve our services
- Consent – where you’ve explicitly agreed (e.g., email marketing)

6. Data Sharing and Third Parties

We may share your information with:
- Professional service providers (e.g., accountants, legal advisers)
- IT and hosting providers (e.g., cloud software)
- Regulatory or legal authorities (if required)

All third parties are required to respect the security of your data and comply with data protection laws.

7. Data Retention

We retain your data only as long as necessary to fulfil the purposes we collected it for, including:
- For the duration of our working relationship
- To meet legal, accounting, or regulatory obligations (typically 6 years)
- Until you withdraw consent (for marketing communications)

8. Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:
- Access your personal data
- Correct inaccuracies in your data
- Request deletion of your data
- Object to or restrict data processing
- Data portability (where applicable)
- Withdraw consent at any time

To exercise any of these rights, please contact us

9. Cookies
Our website uses cookies to improve user experience and collect anonymous analytics data. You can adjust your cookie preferences via your browser settings.

10. Security

We implement appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.

11.Complaints

If you’re concerned about how we handle your data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://www.ico.org.uk

12. Changes to This Policy

We may update this policy from time to time. Please check this page periodically for any changes.